OUR STORY
Founding Year of OLI
OLI enters Event management
OLI reinvents itself helping to successfully manage the critical years of tourism stagnation
Oli Rebrading
New strategical partnerships
Oli enters major sport events handling
At OLI we are as good as our worst day.
Our capabilities are as reliable as our lowest performance level, because our worst day reveals one’s true character and preparedness when things go wrong. Read our case studies and take a look at issues we have faced and why we pride ourselves in being proactive. OLI likes to call itself a pioneer in sports traveling by providing tailored services, offered in person, with a deep understanding of the client needs and a solid backbone of:
- Ethical morals and legal awareness
- Financial discipline
- Operational grit
- Communication clarity
- Problem solving at scale
- And a deep concern for safety
OLI means “everyone” in Greek. This single word holds the heart of our philosophy. We believe in the power of people moving together, training together, growing together. OLI is about inclusion, connection and shared athletic experiences that bring us closer.
From the beginning, we knew our logo had to carry that energy. It had to express momentum, strength and unity. The custom lettering, with its sharp angles and forward-leaning design, captures exactly that. It feels like it is in motion, always pushing ahead. The bold shadow adds intensity. It is a symbol of drive, passion and collective power. More than just a name, the logo represents a mindset. One that invites people from different backgrounds to join a journey of movement and challenge.
To tell the story visually, we collaborated with a designer to create a series of illustrations inspired by two worlds that speak to us deeply. The first is ancient Greek art. The second is superhero culture.
The figures borrow shapes and rhythm from classical pottery, like the kind that once told heroic stories through form and pattern. At the same time, they embrace the boldness and energy of modern-day heroes. Athletic bodies in dynamic poses. Clear lines. Confident silhouettes. The result is a visual language that feels both timeless and fresh.
These illustrations became part of our website, our social media, our event visuals and gear. Wherever you see OLI, you see that same spirit. A story of action, teamwork and joy in motion.Every athlete who joins becomes part of that visual story. Whether you run, swim, cycle or cheer from the sidelines, you’re part of the myth we live every day.
Our branding is not just about how we look. It’s about what we stand for. The logo, the illustrations, the way we speak and move — everything is built around one idea. Everyone is welcome. Everyone belongs.
